
(pictured above is my 5 yr old Milan with my husband)
Yesterday my five year old comes to me with two pieces of paper. She’s smiling from ear to ear as she prepares to show me her art work. One sheet had an outline of her little hand and the other her foot. She told me that she had made them for daddy because she didn’t want him to forget how important his work was. She said he could look at her drawings and be reminded that there are hurting people that need him. WOW! I was blown away at the depth of her understanding for his business.
My husband is a retired chiropractor. He is one of the very few chiropractors that specializes in hand and foot adjusting. Many of our patients would travel from other parts of the U.S. just to get care from him. Since retirement my husband has been teaching other doctors hand and foot adjusting techniques to help what would normally be impossible cases. From carpal tunnel syndrome to flat feet, he has a very high success rate treating without the use of drugs or surgery. After a near fatal car accident, my husband was rehabilitated through the healing art of chiropractic and because of this he has developed a passion in his heart to get as many people well with it too.
Does that sound familiar? Is your business or legacy a testimony to a system, method, technique or process that brought you great success and now you are on a mission to help as many people as you can experience the success you did? The answer is probably a resounding YES! Just like my young daughter understood the impact her daddy’s business had on others…you should be mindful of how your efforts impact the world. Your work is worth the price. You may not have a sweet drawing of a hand or foot to remind you of that, but the people that you help transform is. There is an immediate need for whatever it is you have to offer and you need to get it out there in a BIG way.
Here are 3 simple ways to increase your capacity to serve others.
1. Raise your prices.
I used to sell vacuum cleaners door to door. When I first started the business, the vacuum sold for $997. A couple of years later the vacuum began to increase in price. I made a bigger commission with every sale but every time the price increased so did my anxiety about asking for the money. When I got out of the business (6 years later) they sold for $1700. You might think “who would buy a vacuum for $1700?” The answer is…a lot of people! As a matter of fact, sales increased every time the price did. Don’t be afraid to increase your prices. You will probably sell more of your services and help more people.
2. Sell packages with a time of service discount.
A great way to expand your business is to combine your products and services into a package that benefits your clients more than if they just bought ala carte. Give them a better deal if they pay for everything upfront. I think 10-20 percent is a fair discount. Studies show that if you pitch your recommendation (number of visits, calls, treatments, consults, products they need) and collect for it all upfront, the client will be more compliant and get better results.
3. Hire help.
This is probably the most important tip. I realized early on that by duplicating myself or adding people to free up more of my time…my business grew exponentially. After I opened my vacuum shop I knew that if I could train more people to sell like I could I would quickly double, triple and quadruple my income. I hired 35 independent contractors and we sold more vacuums than any other distributorship in the world not once, twice but eight times. I could have never done this alone and not have helped as many folks. It pays to hire.
For more information about how to hire to grow your biz visit www.dreamteamhire.com
©2012 Kiyla Fenell WANT TO USE THIS IN YOUR EZINE OR WEBSITE? You can, as long as you use this blurb with it: Over the past 22 years Kiyla Fenell has hired and inspired hundreds of her employees in 7 different industries for her million dollar companies. Kiyla’s teams have been awarded national and international recognition for breaking records. She credits her ability to build award-winning, record-breaking teams to her unique and fool-proof way of hiring. You can find the exact tools and words Kiyla uses to hire highly functioning and motivated staff quickly with The Ultimate Staffing Success System. Learn more at www.dreamteamhire.com.












